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Tiago F Santiago

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Articles by Tiago

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Cardboard boxes, handheld scanner, tracking sheet and tablet with order rows on a dispatch workbench.

Technology2 min

Shipping, stock and payments: keep one order consistent across systems

Assign ownership of each piece of data and handle confirmations, cancellations and failures so one purchase stays consistent throughout the operation.

Dark ceramic teapot beside a tablet displaying photographs of the same object on a light product page.

Marketing2 min

Product pages: answer the questions before the basket

Organise photos, dimensions, variations, price and delivery so customers understand exactly what they are choosing.

Magnifying glass over a mug photograph in an open catalog, among furniture and object images with lime-green tabs.

Marketing2 min

Ecommerce SEO: organise the catalogue before writing more content

Review categories, product pages and URLs to remove discovery problems without promising Google rankings.

Conceptual miniature shopping arcade beside a separate store with a lime-green awning and illuminated windows.

Business3 min

Marketplace or your own store: compare the whole operation

Compare discovery, per-order costs, channel rules and maintenance before choosing where to sell. Using two channels also requires stock control.

Model of three white windowed modules linked by lime-green connectors within a dark metal frame.

Technology2 min

What SaaS is, and what must work before it grows

SaaS delivers software as a service. Before scaling, validate the task, customer isolation and the routine needed to operate the product.

Metal component fitted into a shaped wooden jig over a technical drawing, with a small lime-green marker.

Technology2 min

When custom software is worth the work

A specific process can justify custom software, but configuration and integration may solve the problem. Compare alternatives before commissioning a build.

Conceptual close-up of an unbranded chip on a dark circuit board, with a small lime-green dot.

Technology2 min

Kimi K3: what is documented and how to evaluate it

Review Moonshot’s documentation and build a test around code, context and cost. Available weights and long context still need task-level validation.

Conceptual arrangement of two metal parts joined by a coupling with a lime-green ring, over sheets of geometric drawings.

Business3 min

Cursor and SpaceX: what the acquisition means for AI buyers

The acquisition is complete. Assess continuity, dependency and operating cost without treating a corporate announcement as a proven customer benefit.

Open notebook with a lime-green bookmark, a storage device and two coiled cables on a pale desk.

Technology3 min

A continuity plan for teams that use Cursor

Keep repositories, project instructions and delivery capability usable when coding models, contracts or tools change.

Laptop partly obscured by a ribbed-glass panel, with a small key on the desk beside it.

Technology3 min

Cursor privacy: what to check before sending source code

Separate training, retention, permissions and context. Review the actual configuration before giving an agent confidential project material.

Metal module with a lens connected to a laptop by a cable and lime-ringed adapter, on a wooden desk.

Technology3 min

Grok in Cursor: how to evaluate it on your own project

The model, context and tools all affect results. Compare real tasks before making an integration the team’s default.

Foam model and a similarly shaped metal piece, with paper sketches, shavings and a lime-green pencil.

Marketing3 min

Vibe coding: when is a prototype ready to become a product?

Generating an interface is easier. Check data, permissions, failures and maintenance before treating the prototype as a working product.