Marketing3 min
How to build a business website: decisions before the layout
Set a clear purpose, prepare useful content and agree on responsibilities. Then test the entire enquiry process before launch.
Marketing3 min
Company websites: when they help a customer make a decision
Understand what a company website should explain and when a simple page, an online shop or a separate customer system is the better fit.
Marketing3 min
Landing pages: connect the ad’s promise to the enquiry
Build a landing page around one clear offer, answer practical questions before the form and evaluate the enquiries that actually reach your team.
Marketing2 min
Plan your website content before designing the layout
Map questions, evidence and ownership before writing pages. A content plan reveals missing information and keeps vague promotional copy out of the site.
Marketing3 min
Review your checkout and understand abandonment
Investigate cost, registration, form fields and payment before redesigning checkout. Learn what to observe, test and measure to remove real obstacles.
Marketing2 min
Product pages: answer the questions before the basket
Organise photos, dimensions, variations, price and delivery so customers understand exactly what they are choosing.
Marketing2 min
Ecommerce SEO: organise the catalogue before writing more content
Review categories, product pages and URLs to remove discovery problems without promising Google rankings.
Marketing3 min
Vibe coding: when is a prototype ready to become a product?
Generating an interface is easier. Check data, permissions, failures and maintenance before treating the prototype as a working product.
Marketing3 min
How to organize AI work on a web project
A recommended method for discovery, design, implementation and review, using hypothetical examples and deliveries that can be checked.